European Pizza and Pasta Show 2021 is proud to welcome back all our exhibitors, buyers and chefs!

Following the separation of buyer and product, imposed by lockdown, we are looking forward to the opportunity presented to us in October 2021 at Olympia National Hall.


3,600+ Industry Buyers

200+ Brands

2 World Competitions

Who is Exhibiting?


With over 500 brands on show and 4,000 specialised buyers, representing both retail and food service, EPPS is Europe’s only exclusive pizza and pasta industry event. Industry leaders like Jestic, Molino Caputo, Salvo1968, GI Metal, and many more will bring back the flavours of the best pizza and pasta dishes the world has ever known. 

We are gathering the biggest food and drink producers and distributors for pizza & pasta industry under one roof. What to expect: cooking on every stand, masterclasses from the best pizza and pasta chefs, live seminars and 2 competitions! 

Who is Visiting?


The 5th edition of EPPS is organised by International Expo Ltd in association with PAPA –Pizza, Pasta and Italian Food Association (UK) and supported by Visit Britain and Pizza Senza Frontiere is a dedicated Pizza & Pasta Industry event that attracts over 3600 buyers each year. EPPS welcomes NPD teams from the UK and Europe, as well as largest retailers, wholesalers, pizzerias, Italian restaurants, bars, pubs, hotels, catering companies and family-run businesses.

Download a full list of EPPS 2021 pre-registered buyers here

Abel & Cole | Aldi | Alongi Catering | Amarone Restaurant |Amazon| Amore Ristorante e Pizzaria | ASDA | Ask Italian | Association of Convenience Stores | Atheneaum Club |Azure Wood Fired Pizza | Azzurri Group | Bakkavor Food Ltd | Basilico LLC | Bath Pizza Co | Bella Italia | Bellavita Shops | Bidfood UK | Big Slice Pizza | Booker Plc | Boston Pizza | Brick Pizza | Buxted Park Hotel | California Pizza Kitchen | CAMRA | Carluccio’s | Casual Dining Group |Cavendish Ships Stores | Chinese Association of Tower Hamlets | Chippy Pizza | Chozen Holdings Ltd | Cibo Deli & Kitchen | Commerzbank Frankfurt | Cosmo Properties Ltd | Costa Café | COOP | Costco Wholesale (UK) Ltd | Cotswold Farm Park Ltd | Cucina di Vincenzo | Dani’s Diner | Deli Kitchen Limited | Deli Solutions | Dodo Pizza Group | Domino’s Pizza | Douglas Pizza Co Ltd | Dr Oetker | Dram-A-Drinks Limited | Easy Café | EasyPizza | EAT Ltd | EKO Food | Ekon equipment | El Murrino| Elmwood Catering | Enoteca Rosso | Eximpco | Farmers Markets | Farmfoods| Field 2 Fork Catering | Figaro’s Pizza | Firezza Ltd | Five Firs | Fleur Delish | Franco Manca | Fuller’s Pubs | Fulton’s Foods| Go-Go Pizza | Great Western | Greggs | Griffith Foods | Custom Culinary | GWF Pizza Ltd | Hallmark | Harrods Food Hall | Heriot Watt University |Heron Foods (B&M) | Hilton Hotels & Resorts | Hilton London | Metropol | House of Commons (UK) | HSBC | Hungry House | Iceland Foods | Il Pirata Pizzata | Imperial College | IVY Collection | JD Weatherspoon Plc | John Dough Pizzas | John Lewis Partnership | KotiPizza | L & A Foods | L’Antica Pizzeria Da Michele | La Cochonnet | Le Meridian Hotel Group | LIDL | Little Italy | Little Ships Ltd | M&S Food | Marriott Hotels | Melia Hotels UK | Morrison’s | National Trust | NHS | NISA Retail Ltd | Nomads Bar Ltd | Novikov Italian Restaurants | Oakman Inns & Restaurants | Ocado | Olleco | Paesano Pizza | Papa John’s Pizza | Park Plaza Hotels | Partridges Shops | Pasta Evangelists | Pastability Ltd | Peeled Business Solutions | Pelican Public House | Pinewood Bar and Cafe | Pirandello Ltd | Pizza Corner | Pizza Per Te | Pizza Pilgrims | Pizza Pollo | Pizzaburger | Pizza Express | PizzaHut | Pizzanini | Pizzarte | Pizze & Delizie | Powell’s Catering | Prezzo | Propeller Pizzas | Proxy Dogs | PTFE Applied Coatings Ltd | Purezza | Puro Pizzeria | | Restaurants and Café | RICCI Group| RMB | Rossopomodoro | Royal Berkshire Hospital | Rolling Dough Ltd | Royal Park London Hotel | Sainsbury’s | Sarpino’s Pizzeria | SAS Developments | Sbarro | Select and Go Ltd | Selfridges | Sodexo | Sofra Restaurants | Spaghetti House | Stable Hearth Pizzeria & Enoteca | Strada | Street Food Curry | Sunshine Pizza | Superyacht Supplies Ltd | Tania’s Café | Telepizza | Terra | TESCO | The Bull Auberge | The Coffee Mill | The Cooperative Food | The Fat Pizza | The Helyar Arms | The Oysterfleet Hotel | The Pizza Company | The Pizza Garden | The Real Pizza Company | The Reef Stop | The Vegan Society’s Vegan Trademark | The Wedding Pizza Co | Tops Pizza | Trattoria Sorrentina | University of Edinburgh | University of Reading | Uno Chicago Grill | Vapiano | Veggie Vin | Veeno LTD | VIVAA Limited | Wagamama | Waitrose Ltd | West London Camra | Whole Foods Market | Whybrows Catering Co | Wildwood | Zia Luccia | You Knead Pizza | Zizzi Restaurants


If you are interested in exhibiting, please select one of the options below, and we will get back to you with more details.

To visit, please register online for a free trade visitor pass.

Frequently Asked Questions

How do I maximise my brand visibility at the show?

  • Prepare a guest list. We will be happy to process it and issue individual visitor badges to each guest. This will save time and will allow easy access to your stand rather than going through the registration process on-site
  • Prepare a booth design that could tell your story and attract buyers
  • Include your product in a tasting or masterclass at the cooking stage or at your stand
  • Pre-arrange meetings with potential buyers

We encourage our exhibitors to start marketing campaigns and preparation for the event as early as possible, ideally, several months before the event. Early promotion helps to increase awareness about your participation and, as a result, boost your ROI.

What happens if there is a lockdown, or prohibition/restrictions to travel in and out of the UK and London?

In the unlikely case of force majeure, due to pandemic or any prohibitions and restriction to travel, attend, exhibit, beyond organisers and/ or exhibitors control, the organiser will postpone the event and inform, in a timely manner, everyone involved: exhibitors, sponsors, partners, subcontractors. The new dates will be announced immediately and each participant will be offered an option to suit their individual marketing plan.

What are the basic exhibiting rates?

There are two basic options to exhibit at The European Pizza and Pasta Show: book shell scheme or space-only stands.


per sqm

  • Company name and stand number on fascia board
  • Rear and side walls
  • Carpet
  • Share of free chilled, frozen and dry storage on-site
  • Use of shared washing up facilities
  • 24-hour security
  • Exhibitor logo on all EPPS print and digital media Exhibitor logo in all e-campaigns
  • One dedicated e-campaign to the full EPPS data
  • Standard entry (company logo, description and product list) on the EPPS website
  • Company logo and description in the official EPPS catalogue, delivered to all visitors and sent digitally to 50,000 buyers in the sector
  • Registration and admin fee - £150 per stand 


per sqm

  • You can bring your own modules or allocate a stand contractor
  • Share of free chilled, frozen and dry storage on-site
  • Use of shared washing up facilities
  • 24-hour security
  • Exhibitor logo on all EPPS print and digital media Exhibitor logo in all the EPPS e-campaigns
  • Basic marketing package: standard entry on the EPPS website and in the show guide
  • Company logo and description in the official EPPS catalogue, delivered to all visitors and sent digitally to 50,000 buyers in the sector
  • Registration and admin fee - £150 per stand  

Are there any tailor-made offers for exhibiting?

Tailor-made packages to include additional equipment, services or extra bonuses are available.

Please contact us  for a quote:

Speak to EPPS 2021 Team

Call us at +44(0) 20 7352 4356 or chat online