Official Announcement: Bellavita Expo Ltd acquires European Pizza & Pasta Show

The acquisition launches the largest specialised HoReCa event in the UK and Europe The 8th edition of Bellavita Expo London, the largest Mediterranean Food & Beverage trade show in the UK, will be co-located with EPPS - the leading European pizza and pasta industry event, on 22nd and 23rd of June 2022 at the prestigious Olympia London exhibition centre.

Organised with the support of Vinitaly and Cibus, the two events will complement each other to create the largest trade show dedicated to food, drinks, and specialised equipment. The event will generate a substantial growth opportunity for the UK and European F&B industries with all categories under one roof and in one yearly unmissable appointment for HoReCa and Grocery Retail buyers.

In addition to producers of pasta, pizza, flour, kitchen equipment, charcuterie and cheeses, plant based and free-from products, as well as wine and beverages, the exhibition will expand its sectors, adding on artisan bakery equipment and suppliers, shop and restaurant tech services. Alongside the celebrated Bellavita Wine Stage and the European Pizza Championship, the audiences can join the inaugural License To Bake - Artisan Bakery Cup competition. Leading European sommeliers and celebrity chefs will lead the programme of the highly anticipated wine and cooking master classes at the Academy Stage.

The joined event has already confirmed an Ibérica Expo Spanish pavilion.

“This is an important and strategic acquisition – shares with us Aldo Mazzocco, CEO of Bellavita Expo Ltd - It consolidates our leadership in the F&B market. Together with the management of Fiere di Parma and Veronafiere and with the support of our European Foodservice stakeholders, we will unite and re launch the industry. Over the next three years, EPPS aims to become the largest specialised event in Europe, effectively servicing the F&B sector”.

“We are happy to be part of a much larger family of events. This will give us an unprecedented opportunity to develop new content, to add new industries and enhance the offer to our visitors and buyers – commented Stanislava Blagoeva-Duschell, MD of The European Pizza and Pasta Show – We look forward to creating a new and exciting Omni-channel platform for all our clients year after year, growing with the industry and for the industry. We are stronger together!”
For more information or how to exhibit, please contact the team behind The European Pizza and Pasta Show at:

E: info@pizzapastashow.com   Tel: +44(0) 20 7352 4356